The Concept
Marketing your restaurant to kids is probably the most important decision you will make when trying to improve your business!
- Did you know that kids choose 50% of fast food restaurants visits?
- Did you also know that 40% of parents choose a fast food restaurant as a kids treat or reward?
- Kids deliver the family ticket, which results in overall higher sales for you.
The proof of this is that St Neots packaging promoted the highly popular cartoon characters, Rug Rats to the small to medium independent food service restaurants with phenomenal success.
A major fast food chain also promoted Rug Rats in their own restaurants resulting in a 40% sales increase in kids meals served and a 6% increase in adults meals served.
True proof that marketing your business to kids does work.
How can you share this success?
Easy.
As shown on the following pages, St Neots Packaging children’s meal programmes have many different characters to choose from.
The concept is quite simple...
- Firstly, everything you need to start your promotion is presented to you in each case you buy.
- There is no costly outlay for origination or royalties, we take care of all that.
- In each promotional case you will receive boxes, premiums/toys and a large special menu poster to hang on your window.
- Just select what meal you wish to serve the children and price it accordingly, but do not forget you might well be selling to an adult as well. This could give you maybe 2-3 till sales on each visit.
- Once you have started your promotion you will see the kids return again and again to collect each toy.
- You can forward plan your promotions. We release at least 5 different promotions each year (one every 10 weeks).
How do I order?
Quite simply if you use a distributor for your other products just ask them about children’s meal promotions. If not, you can fill in your details on our contact form and we will put you in touch with your nearest distributor.
How Much Will It Cost?
You will be surprised. Each kids box and toy together will cost you approximately 45 pence. Of course, this will depend on the quality of the toy being offered in each promotion. Examples of the types of toys you may purchase are shown in the "Toys and Incentives" section of this site.
How Can You Ensure Good Licenses?
Again, we have gone to great lengths to give you only the best and to that end we use the very best licensors, Warner Bros. Cartoon Network, Nickelodeon, Universal Studios, Dreamworks etc
We aim, where possible to release our promotions in conjunction with film and DVD releases to give maximum publicity for each new promotion.
